[design, IA, UX, UI]
PURPOSE - Bookkeeping on the go for small businesses.
CHALLENGE - Create an app that would offer access to less of their services than their website without making the user feel like they were missing any tools. Also the app needed to sync and reflect updates and changes made to a user’s account on any device.
SOLUTION - Only include their most used services within the app - keeping in mind that the mobile user will be interacting with the app for a much shorter time period with each instance of use than they would on a desktop or laptop. Use push notifications upon opening to offer a sync with customizations that were made previously to their online account.