[leadership, design, ideation, QA]
PURPOSE - During my time at Fell Swoop we started working with a small company that had big plans. They happened to be growing remarkably fast and needed a website to match their growth rate as well as their exciting plans to cure cancer. We created a modular based website that’s scalable and easy to maintain on the back-end while presenting itself as a uniquely custom website to their audience. We provided a fresh look at what a corporate bio-tech website can be in today’s modern web.
CHALLENGE - Speaking to the scientific community and cancer patients at the same time poses a unique set of challenges, but as with most corporate websites there were additional user groups that were critical to keep in mind as we built an important communication tool for Juno. Also, the medical industry on the web and the tech industry live in a sea of blue, so how do you help a bio-tech company stand out in both spaces – you take a bold color like orange and own it.
SOLUTION - Juno had a great color pallet already so I explored how we could use it to their advantage. After leading the client through a workshop process to help their large team of stakeholders rapidly narrow in on what the new website could and should be for all audiences. I then lead the visual design team through a round of mood board exploration to help bring their newly developed brand voice and boldness to life. Working closely with the UX team we developed the foundational wireframes and then we moved into photo shoots, illustrations, visual design comps, and legal reviews. Finally I worked closely with the development team to help QA the new site and then go live.
OUTCOME - Juno now has a modern and scalable website that stands out in a sea of blue. A site that’s for anyone on any level who may be looking to learn about Juno’s plans to cure cancer. A site that communicates their boldness, their passion and their science. A site that stands behind their motto to “Think big. Be brave. Deliver.”