TARGET// PHARMACY APP
[design, IA, UX, UI, user research]
PURPOSE - Create an app for the Target brand that would further enhance the experience of their "guests" (customers).
CHALLENGE - TARGET has a reputation for setting the bar high with their standard of branding and usability. We needed to maintain that standard by using their existing brand to support the visual design of the app while creating a user experience that would be easy and accessible without offering the same services as their existing app.
SOLUTION - The pharmacy department is one of the newest in store features for TARGET and as they continue to create a one-stop shopping experience for their guests we felt it would be on point to create an app for the pharmacy that would be seamlessly integrated into their current app.
OUTCOME - We created a pharmacy app that would allow users to refill prescriptions remotely with multiple data input choices including a barcode scanner, enter new prescriptions with image scanner, set pill reminders, transfer prescriptions, find pharmacy locations, and set up a personal account with custom settings.