[concept, branding, layout, UI, UX]
The Intelligent Optimist started as a traditional magazine and has adopted a broader publishing style to meet the needs of their digital consumers. The magazine started as “ODE” and has recently been working through a rebrand and company restructure.
With a focus on changing the world; the objective of this media source is to “...embrace the passion behind new ideas that inspire innovative solutions to some of our greatest challenges.” I rebranded them with a bright color pallet to support their soft yet professional and upbeat content.
Although they are exploring the world of digital media they were in need of a magazine app so I provided a solution that would carry the brand across a digital experience.