Corbis
NOW GETTY IMAGES// WEBSITE REDESIGN
Create a new visual and interactive experience for their e-commerce platform including the full purchase path —> search, select, buy, and fulfill while also identifying opportunities to be an industry leader.
challenges were faced along the way
A new brand guide was being created by a different team at the same time as the site redesign
Product ownership changed multiple times during the project
Two major scope shifts mid-stream
Company hiring freeze resulted in limited resourcing
Little to no site performance data
Extremely limited testing/validation opportunities
solution
Try new things. Champion and strengthen the relationship between technology and marketing to ensure proper brand alignment. Leverage as much work from prior to the scope shift to ensure the project continued on a positive trajectory. Work lean and use shared internal resources.
outcome
A design was created that was flexible enough to allow minimal site management while still appearing to have a fresh and modern design approach.
