[design, IA, UX, UI, user research, business development]
PURPOSE - Create an app from concept to dev hand-off. The app must have a sustainable business model and be ready for VC (venture capital) pitch.
CHALLENGE - Create something that had not yet been created - find the niche.
SOLUTION - Create a tool that will enable users to more easily do what they are already trying to do by other means. Make sure the app can connect with an emotional chord to ensure that users will at least take a chance on the download.
OUTCOME - I created and designed a food sharing app that will empower a rapidly growing national and worldwide community of “food swappers” along with everyday people who are conscious about food waste. Through my research on food waste - the numbers I found were staggering. I knew that an app has the potential to go a long way with helping to address this growing problem by enable a single individual the power to make a change for themselves that would ultimately affect humanity on a global level. This app has many features that will make it’s use both enjoyable, engaging and enlightening.